The Food Fight
2024
This speculative commercial, I have created and directed through the Arab Film Studio and Creative Media Authority, it takes a bold and playful approach to addressing food waste. It showcases an action movie style mission featuring fruits and vegetables in a humorous showdown. It highlights the absurdity of discarding perfectly good food but also serves as a powerful metaphor for society's broader food waste crisis. By transforming a serious issue into an entertaining confrontation, the film encourages viewers to rethink their consumption habits and appreciate the value of food. Notably, the production utilized recycled produce destined for disposal, ensuring that no fruits or vegetables were harmed in the making of this thought-provoking piece.
AFS Directing for Commercials
Credit
Director: Liz Castaneda
Assistant Director: Laith Al-Ramahi
DOP: Hasan Aslan
Cast: Rajj M Rao, Mariam Ibrahim, Mazen Mohamad, Augustine Fortune, Mohammad Monawar
Gaffer: Obay Ellakkam
Edited by: Waleed Al Madani
Art Director: Yulia Verigina
Assistant Art Director: Mohamad Talal
Make Up and Special Effects: Samantha Ayoub
Make up Assistant: Fikir Eshetu
Production Manager: Nena Ostrogovic
Production Coordinator: Teya Shammas
Fight Choreographer: Rajj M Rao
DIT: Yevgeniya Vichikova
Program Supervisor: Henri Bassil
Special Thanks to:
Twofour54
Urban films
Miles Studio
Ecyclex
Farm2table
Reloop App