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The Food Fight

2024

This speculative commercial, I have created and directed through the Arab Film Studio and Creative Media Authority, it takes a bold and playful approach to addressing food waste. It showcases an action movie style mission featuring fruits and vegetables in a humorous showdown. It highlights the absurdity of discarding perfectly good food but also serves as a powerful metaphor for society's broader food waste crisis. By transforming a serious issue into an entertaining confrontation, the film encourages viewers to rethink their consumption habits and appreciate the value of food. Notably, the production utilized recycled produce destined for disposal, ensuring that no fruits or vegetables were harmed in the making of this thought-provoking piece.

AFS Directing for Commercials

Credit
Director: Liz Castaneda

Assistant Director: Laith Al-Ramahi
DOP: Hasan Aslan
Cast: Rajj M Rao, Mariam Ibrahim, Mazen Mohamad, Augustine Fortune, Mohammad Monawar

Gaffer: Obay Ellakkam
Edited by: Waleed Al Madani​

Art Director: Yulia Verigina

Assistant Art Director: Mohamad Talal 

Make Up and Special Effects: Samantha Ayoub

Make up Assistant: Fikir Eshetu

Production Manager: Nena Ostrogovic
Production Coordinator: Teya Shammas

Fight Choreographer: Rajj M Rao

DIT: Yevgeniya Vichikova
Program Supervisor: Henri Bassil

Special Thanks to:

Twofour54

Urban films

Miles Studio
Ecyclex

Farm2table

Reloop App

Final Poster 1.jpg
Final Poster 2.jpg
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