Prostate cancer is one of the leading causes of cancer-related deaths among men, affecting nearly 3 out of every 1,000. Recognizing that bikers often prioritize their motorcycles’ care over their own health, the "Check Your Ride" initiative at Harley-Davidson service centers aims to change that narrative. This program not only ensures that bikes remain in peak condition but also promotes proactive prostate health check-ups. By connecting motorcycle maintenance with personal health awareness, we encourage riders to take care of themselves as diligently as they care for their rides.

2024