2024

This campaign, titled "Live Through Your Lungs," celebrates the incredible strength and versatility of our lungs through engaging visuals and activities. Featuring diverse activities like pearl diving, opera singing, and mountain climbing, the poster series highlights how these pursuits challenge and showcase lung capacity. The campaign encourages people to test their own lung strength with a fun balloon test, inviting them to connect with their respiratory health in an interactive way. It's a reminder that our lungs are vital to living life to the fullest!