Playstreet

2017

In the Philippines, the street is our playground. While kids in the past have grown up safely playing on the streets, it is now a hazard due to GPS apps diverting millions of cars to side streets where children play.

The sudden influx of traffic and inadequate signs and alerts, have resulted in over 35,000 Filipino children becoming victims of road accidents every year.

Johnson’s has always been a strong advocate of outdoor play. So to welcome the summer, the brand launched a campaign that could help create safer streets for children to play on: Playstreets.